Search Engine Optimization (SEO)
  SEO技术 - Guideline for increasing Link Popularity
 
  • There should be links from the home page to all subpages so that a search engine can transfer some link popularity to the subpages.
  • Appropriate anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).
  • Getting links from other web sites, particularly sites with high PageRank, can be one of the most powerful site promotion tools. Therefore, the webmaster should try to get links from other important sites offering information or products compatible or synergistic to his/her own site or from sites that cater to the same audience the webmaster does. The webmaster should explain the advantages to the potential link partner and the advantages his/her site has to their visitors.
  • One way links often count for more than reciprocal links.
  • The webmaster should list his/her site in one or more of the major directories such as Yahoo! or the Open Directory Project.
  • The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "spammy techniques".
  • The webmaster should not participate in link exchange programs or link farms, as search engines will ban sites that participate in such programs.

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