How should businesses stay connected to customers during the outbreak of COVID-19? The COVID-19 outbreak has an increasing impact on global businesses, society and economy. It is critical for businesses to react quickly during this difficult time. Facebook recently launched online guidebooks to help businesses, Ecommerce advertisers and retail advertisers. In these documents, Facebook advised some […]

March 10, 2020 Portfolio bid strategies help you optimize performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. In addition, you […]

What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions are ads are a specific type of Display network ad that lives and breathes within your prospects Gmail inbox. There are two parts to the GSP ad:1) A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading […]

Creating content Promoting your content Measuring the results Tweaking your approach based on the data Rinse and repeat To create an effective plan, you need to figure out: Who you plan on writing for (i.e. Target Audience) What you plan on writing about (i.e. Content Topic) How often you’ll create content (I recommend at least […]

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions. Pratik Dholakiya on December 6, 2016 at 9:23 am Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming […]

Top 10 SEO Blogs to Bookmark in 2015 1.moz Main topics : SEO and Inbound Marketing 2. Search Engine Land Main topics: Search Engine Marketing & Search Engines 3. Search Engine Watch Main topics: Search Engine Marketing, Paid Search Advertising (PPC), SEO 4. Occam’s Razor Main Topics: Digital Marketing, Analytics 5. Content Marketing Institute Main […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

How should businesses stay connected to customers during the outbreak of COVID-19? The COVID-19 outbreak has an increasing impact on global businesses, society and economy. It is critical for businesses to react quickly during this difficult time. Facebook recently launched online guidebooks to help businesses, Ecommerce advertisers and retail advertisers. In these documents, Facebook advised some […]

March 10, 2020 Portfolio bid strategies help you optimize performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. In addition, you […]

What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions are ads are a specific type of Display network ad that lives and breathes within your prospects Gmail inbox. There are two parts to the GSP ad:1) A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading […]

Creating content Promoting your content Measuring the results Tweaking your approach based on the data Rinse and repeat To create an effective plan, you need to figure out: Who you plan on writing for (i.e. Target Audience) What you plan on writing about (i.e. Content Topic) How often you’ll create content (I recommend at least […]

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions. Pratik Dholakiya on December 6, 2016 at 9:23 am Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming […]

Top 10 SEO Blogs to Bookmark in 2015 1.moz Main topics : SEO and Inbound Marketing 2. Search Engine Land Main topics: Search Engine Marketing & Search Engines 3. Search Engine Watch Main topics: Search Engine Marketing, Paid Search Advertising (PPC), SEO 4. Occam’s Razor Main Topics: Digital Marketing, Analytics 5. Content Marketing Institute Main […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

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