Search Engine Optimization (SEO)
  Why search engine optimization is important?
 
  • Nearly 85% of all web traffic comes from Search Engines
  • 62% of search engine users click on a result within the first page of results and 90% click on a result within the first three pages (30 listings) of search-engine results. (SEMPO)
  • 36% of search engine users report that they believe that companies whose Web sites appear at the top of the search results are leaders in their field. (SEMPO)
 
  • In March 2006, 40% of visitors to travel sites originated from search engines. (Hitwise)
  • Consistent high ranking on search engines is the #1 driver of the acquisition of loyal customers.
  • If your site doesn't rank in the top 20-30 (ideally the top 10) sites on the keywords commonly used to describe. WHAT you're SELLING?, it's unlikely that anyone is ever going to access your website via that search engine. Your pages need to be optimized for the main search engines used by your best potential customers.
  • Your website need to be optimized for the main search engines used by your best potential customers. The key places to have top rankings are the handful of world-class search engines/directories, along with the most popular national/regional search engines used in your target geographical market and any important industry-specific search engines used by your target customer community.
Google
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